How Tony Blair's New Labour Swept to Power in 1997
Political History, The Demise of the Conservatives & Rise of A Changed Labour Party
The 1997 UK general election was a watershed moment in British political history, marking the end of 18 years of Conservative rule and the beginning of a new era under the Labour Party led by Tony Blair. The years leading up to this dramatic shift were characterized by the unraveling of the Conservative Party and the strategic transformation of Labour into "New Labour."
The Demise of the Conservative Party
The Conservative Party's decline began with internal divisions that grew increasingly pronounced over time. Central to these divisions was the contentious issue of Europe. The party was deeply split between Eurosceptics, who vehemently opposed closer ties with the European Union, and pro-European members, leading to incessant infighting and a lack of coherent policy direction. This internal discord eroded the party's unity and effectiveness, making it difficult to present a united front to the electorate.

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